Privacy Policy
Last updated: April 2026
Our Commitment Dotted Line Designs Pte. Ltd. is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This policy explains how we collect, use, and protect your personal information when you shop with us.
What Data We Collect
When you interact with us, we may collect:
- Name, email address, phone number and delivery address
- Purchase history and order details
- Payment information (processed securely by Stripe or HitPay — we do not store card details)
- Website browsing behaviour via cookies and analytics tools
- Communications you send us
How We Collect Your Data
We collect personal data when you:
- Place an order on dottedlinestore.com
- Subscribe to our email newsletter
- Contact us with an enquiry
- Browse our website (via cookies and analytics)
- Participate in promotions or giveaways
How We Use Your Data
We use your data to:
- Process and fulfil your orders
- Send order confirmations and shipping updates
- Respond to your enquiries
- Send you marketing emails about new collections, promotions and events (only if you have subscribed or consented)
- Improve our website and customer experience
- Comply with legal and regulatory requirements
Order and Shipping Communications
To fulfil your order, we share your contact details with our logistics and shipping partners. These partners may send you order tracking updates via SMS, WhatsApp, or email. These are service messages related to your order and are not marketing communications.
Third Party Services
We use the following third party services which may process your data:
- Shopify — our e-commerce platform
- Stripe — credit and debit card payment processing
- HitPay — PayNow payment processing
- Seguno — email marketing
- Meta (Facebook/Instagram) — advertising and analytics
- Google Analytics — website traffic analysis
- Zoko — WhatsApp communications
- Singapore Post and courier partners — order fulfilment and delivery
Each of these services has its own privacy policy governing how they handle your data. We only share the minimum data necessary for each service to function.
Cookies
Our website uses cookies to improve your browsing experience and analyse site traffic. Cookies are small files stored on your device. You can disable cookies in your browser settings, though this may affect some website functionality.
We use cookies for:
- Essential website functionality (Shopify)
- Analytics (Google Analytics)
- Advertising (Meta Pixel)
Data Sharing
We do not sell or rent your personal data to third parties. We may share your data with:
- Service providers necessary to fulfil your order (shipping, payment)
- Government and regulatory authorities as required by Singapore law
- Professional advisers such as lawyers or accountants where necessary
Marketing Communications
We will only send you marketing emails if you have subscribed to our mailing list or provided consent. You may unsubscribe at any time by clicking the unsubscribe link in any of our emails or by contacting us at dorothy@dottedlinestore.com.
We comply with Singapore's Do Not Call (DNC) Registry provisions. We do not send unsolicited marketing SMS messages.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order records are retained for a minimum of 5 years for accounting and legal compliance purposes.
Your Rights
Under the PDPA you have the right to:
- Access your personal data held by us
- Correct inaccurate personal data
- Withdraw consent for the use of your personal data (note this may affect our ability to serve you)
To exercise these rights, contact us at dorothy@dottedlinestore.com.
Data Security
We take reasonable measures to protect your personal data from unauthorised access, disclosure, or loss. Payment transactions are encrypted and processed by our payment partners — we do not store credit card details.
Changes to This Policy
We may update this policy from time to time. Material changes will be communicated via our website. Continued use of our website after changes are published constitutes acceptance of the updated policy.
Contact Us Dotted Line Designs Pte. Ltd. UEN: 200910934C Singapore dorothy@dottedlinestore.com dottedlinestore.com