Blog — dottedlinethestory

Part 3 (Above: a rather grainy photo of a school article featuring alumni.) As I had come to enjoy dressmaking so much, I made the brave (foolhardy?) decision to do a career transition at the ripe old age of 30. In April 2005, I started a full time fashion design course at the then Raffles Design Institute. Looking back, I can’t believe I made that jump – you could call it a blind leap of faith. But, I guess that’s the beauty of being young & reckless..I do remember thinking that the opportunity cost would only get bigger if I...

Part 2 Check out some of our past (waaaay past) designs above! How did I get into the business of designing clothes, you ask? Not intentionally, for sure! I studied business in university, but harboured zero ambitions of becoming an entrepreneur, much less one in fashion. There was a module in Uni called “Entrepreneurship” which I did not take (no interest)! For as long as I could remember, I wanted a career in Finance. I chose to major in Finance, although I fared much better at marketing. Before graduation, I snagged a position at a US investment bank - thrilled...

Part 1 Can you believe we're in the second quarter of 2024?! I said I'd share more about the Dotted Line story, so here goes.Let’s start from the Dotted Line you see today - our line of cheongsams was launched 18 January 2018. The photo above is from an early popup we did at a Keepers event at the Singapore Design Centre.You might have noticed, our logo shows a dress, rather than a cheongsam. Well, Dotted Line launched way before cheongsams made an appearance. We first launched in 2006 at MAAD (Market of Artists & Designers), housed at the Red...